Swarm // Product Design, Engineering, Branding // Salt Lake City, Utah

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Most amazing product ever- coming soon...

In the coming weeks Swarm is going to be releasing what may prove to be the most amazing product in the history of the world. First there was the wheel in 4,000 BC. For thousands of years people ignored its true potential until the summer of 1817 when the good Baron Karl von Drais decided to put two wheels together to create what would eventually become the bicycle. Over the following two centuries people made incremental improvements on his design, and slowly the technology progressed to its current state. Bikes have been designed to meet a variety of needs within human society- transportation, fitnessdelivery, getting there on time, population control, and being just like all the different people.

Following roughly the same timeline as the wheel, beer is thought to have been developed around 3,500 BC in the area that is now Iran.

Though beer and bikes have been following parallel paths for thousands of years, and beer has often been linked closely with the subculture that sprang up around bicycles, the two have always been separate.

Swarm has finally bridged the gap. We have developed the most important device known to mankind since the invention of both the wheel and beer. What is it? We can't tell you. We can, though, say that it will make biking more rewarding...

Sneak preview after the jump.